Success Guide for Start-ups:
The Innovation & Venture ConceptÒ
After having spent a lot of time, money and energy in the development of prototype versions, most of the entrepreneurs and start-up teams are confronted with the problem that venture capital firms are not willing to provide venture capital for further development of the start-up company. The reason is that venture capitalist or investors are not interested in the actual
prototype version of the project, because customer focus and track record are missing.
Many entrepreneurs and start-up teams already fail at this very early stage! But this very unsatisfactory situation can completely be avoided.
The solution to this problem is given by the method of "Simultaneous Venturing" as presented here within our Innovation & Venture Concept.
By means of a first evaluation process it is decided whether the project will be able to fulfill the rigorous requirements of uniqueness and outstanding
market potential. If this evaluation is positive, the process of "Simultaneous Venturing" will be startet by simultaneous application of the four subprocesses Business-Planning, Prototyping, Corporate Partnering, and Financing, as depicted in the figure below:
The main idea of the "Simultaneous Venturing" is as follows:
By simultaneous application of the above-mentioned subprocesses it is possible to evaluate in earliest possible project stage, if the start-up will find interested partners and the needed venture capital. At this very early stage it is still possible to adapt the business model and the prototype developments to the requirements of venture capitalists and/or corporate partners.
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