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Key to Innovation Success:
The Technology-Management ConceptÒ
We are sure you know the following basic principle: "The closer you are at the goal, the more easily you will reach it!" And this with less effort and a higher hit rate. It's an old truism, which holds for the modern innovation management of today without
any restraints.
Nevertheless, it seems to be that in the field of innovation management many companies ignore this basic wisdom by re-inventing the "wheel" in their R&D-departments. This phenomenon is called the NIH (Not-Invented-Here) syndrome. Particularly engineers tend to start
from the scratch and hesitate to accept the results from other people's work.
The basic idea of modern technology management is to start the technology project as close as possible at the goal to be reached. This is enabled by technology and know-how transfer from the outside which results in a substantial reduction of R&D-costs and shortening of innovation cycles and time-to-market.
Nowadays, technology and know-how are to a large extent commercial and/or acquisitionable resources. Many large corporations and SMEs as well as public institutions (Universities, ETHs, European Union programs, transfer centers, technoparcs, Fraunhofer, Steinbeis....) are either suppliers of technical know-how (hardware and/or software) or produce know-how on a contractual basis.
The Technology Management Process (TM ProcessÒ) proposed here is based
on the fact that by Technology Tracking (seeking of relevant technologies from the outside) the optimal starting point of the innovation project can be identified as close as possible to the innovation goal. The process of Technology-Tracking is followed by the further processes Technology-Adaptation,
Technology-Transfer/Integration and Technology-Support as depicted in the figure below:
The main advantages of the TM ProcessÒ are the significant cost savings in R&D-expenditures and the shortening of the innovation cycle and the time-to-market. The TM ConceptÒ enables technological innovations
even for firms without internal know-how and management resources needed for innovation.
A further advantage is the accuracy of the innovation process due to
the rigorous interface management between the customer/marketing, distribution, product development and technology departments. Moreover, introduction and realization of technology marketing activities already during the innovation management process will facilitate the marketing of the new products and services.
In the last decade, the TM ConceptÒ has been further developed and successfully applied to large-scale enterprises, SMEs and start-ups of different industries and business areas.
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