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Welcome to smeinnovation!

German/English

How to become a Partner of smeinnovation

Key to Innovation Success:
The Technology-Management Concept

We are sure you know the following basic principle: "The closer you are at the goal, the more easily you will reach it!" And this with less effort and a higher hit rate. It's an old truism, which holds for the modern innovation management of today without any restraints.

Nevertheless, it seems to be that in the field of innovation management many companies ignore this basic wisdom by re-inventing the "wheel" in their R&D-departments. This phenomenon is called the NIH (Not-Invented-Here) syndrome. Particularly engineers tend to start from the scratch and hesitate to accept the results from other people's work.

The basic idea of modern technology management is to start the technology project as close as possible at the goal to be reached. This is enabled by technology and know-how transfer from the outside which results in a substantial reduction of R&D-costs and shortening of innovation cycles and time-to-market.

Nowadays, technology and know-how are to a large extent commercial and/or acquisitionable resources. Many large corporations and SMEs as well as public institutions (Universities, ETHs, European Union programs, transfer centers, technoparcs, Fraunhofer, Steinbeis....) are either suppliers of technical know-how (hardware and/or software) or produce know-how on a contractual basis.

The Technology Management Process (TM Process) proposed here is based on the fact that by Technology Tracking (seeking of relevant technologies from the outside) the optimal starting point of the innovation project can be identified as close as possible to the innovation goal. The process of Technology-Tracking is followed by the further processes Technology-Adaptation, Technology-Transfer/Integration and Technology-Support as depicted in the figure below:

 

The main advantages of the TM Process are the significant cost savings in R&D-expenditures and the shortening of the innovation cycle and the time-to-market. The TM Concept enables  technological innovations even for firms without internal know-how and management resources needed for innovation.

A further advantage is the accuracy of the innovation process due to the rigorous interface management between the customer/marketing, distribution, product development and technology departments. Moreover, introduction and realization of technology marketing activities already during the innovation management process will facilitate the marketing of the new products and services.

In the last decade, the TM Concept has been further developed and successfully applied to large-scale enterprises, SMEs and start-ups of different industries and business areas.

 

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Our Newest Innovation: Way out of the Corporate Governance Crisis with our
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US Ministry recommends Switzerland as an optimal business location in Europe!
W
e offer overall business setting up services in Switzerland:

 

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You like to know more about innovation success?

Most Frequently Asked Questions (FAQ) About Innovation

 

Internal Seminar and Workshop "More Innovation for Less Money"
Seminar by Dr. Franz Beeler for project leaders, managers and representatives responsible for R&D, Technology, Technology Management, Innovation Processes, Engineering, Marketing, Business Development, Start-up Management, Sales & Distribution and Strategical Planung.


Success by Simultaneous Venturing: 
Innovation & Venture Concept

 

Success with Franchising:

Start-up Breakthrough with Franchising:

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