WSI today announced the appointment of Marcia Scott as its new Vice President of Marketing
Toronto, Canada, WSI Press Release May 31, 2004
Today, WSI, a global leader in providing Internet Consulting services to small and medium-sized businesses announced the appointment of Ms. Marcia Scott as its new Vice President of Marketing.
“Marcia brings with her a wealth of marketing experience for both business to business and business to consumer marketing” announced Louis Zalany, WSI’s Chief Executive Officer, “and we’re very excited about harnessing this expertise to significantly expand our product and service sales to our small to medium sized business clients the world over.”
Most recently as the AVP of Strategic Marketing for Manulife Financial’s Affinity Markets business unit, Marcia was responsible for developing and delivering “needs” driven products using integrated direct marketing techniques including direct mail, response advertising, telemarketing and internet to Canadians.
Throughout her 8 years with Manulife Financial, Marcia has played a key role in developing innovative products and leading edge ways to deliver insurance to consumers and small businesses via sponsors such as professional associations, retailers, financial institutions, alumni and retiree organizations.
Prior to her role with Manulife, Ms. Scott has had several senior marketing roles including North American Life and American Express, where she honed her direct and database marketing skills.
A well known leader in the field of direct marketing, Ms. Scott is a member of the Canadian Marketing Association’s (CMA) Privacy and Ethics committee and Chair of the 2004 CMA Privacy Conference. She is also a member of the Direct Marketing Association (DMA).
“We are thrilled to have an executive of Marcia’s caliber join our management team!” announced Ron McArthur, WSI’s Chief Operating Officer. “The extent of our executive search and the addition of Marcia to the WSI management team exemplify our strong commitment to market expansion via customer-focused growth and to bring our strong portfolio of leading edge internet
solutions to small and medium sized businesses the world over.”
WSI, headquartered in Toronto , Canada , is ranked the #1 Internet Services Business in the world and the 4th fastest-growing Franchise in the United States. With systems that have been developed, utilized and proven by over 1000 Internet Consultants in 87 countries worldwide, WSI delivers thousands of e-Business solutions to small and medium-sized businesses annually.